What's this all about? Values.

Strictly speaking, the world did not need another coffee roaster in 2011. There were already so many places that took pride and care in preparing a cup of coffee. True, the satisfying balance between the signatures of the roaster and the farmer hadn’t been accomplished in the Highwire way, but there was lots of decent coffee.

So I admit, Highwire exists at least in part because of a personal need rather than a market need. The personal need to answer a voice in my head that has always distrusted business to do the right thing. We need this to be different. I believe in the power of voting with one’s wallet, and judging one’s actions rather than words or images. We have run Highwire with these ideas in mind. We want Highwire to be worthy of our employees’ and customers’ trust and loyalty.

Rich, Eric, and I are very different people, who approach work and life individually. We do have some key qualities in common, otherwise, we would have never come together! First and foremost, we care deeply. We care in a way that is personal and political. We really want to change and improve the world. But we’re also pragmatic. We know our impact will be limited. We insist that our beliefs and our work be aligned in a way that can do good, however modestly.

A year ago we wrote a company vision and values statement that we wanted to serve as a commitment to ourselves and our employees. It’s been understood between the three of us for years. We want to make the values explicit. It’s a promise to try and live up to our aspirations. It’s a promise we take seriously. It goes deeper than making popular decisions or winning a branding/pr contest. It’s a sincere intention to use our business as a platform to amplify the good a coffee company can do for its community.

In the coming weeks, I'll be sharing more here about the values that drive this modest experiment in entrepreneurship. I believe we’ve found purpose in driving toward these ideals and hope you'll find them as inspiring as we do. 

Sincerely,

Robert Myers

Co-Founder

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Compostable Coffee Bags on the Way!

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In Remembrance of Donna & Em

We lost two lovely, vibrant members of the Highwire family to the Ghost Ship fire.

If you'd like to support the two memorial funds for Donna and Em, please click on the following links.

Thank you for all of your support and kind words. We're so thankful to be a part of such a caring, strong community.

Donna's Memorial Fund

Em's Memorial Fund

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New Single Origin Coming Soon!

We’re excited to feature this Catuai variety coffee produced by farmer Fidelina Pérez. Grown on a two acre family-owned farm, she’s part of the Catracha Project, which educates local farmers on how to improve their coffee production and create more business opportunities. Fidelina receives all profits from the sale of her exported coffee, providing the main source of income for her, her husband and four children. She plans on using a portion of her earnings to help her daughters attend college.

Our first roast date will be Monday, August 22. Make sure grab a bag while we have it available!

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Goodbye Highwire Tea, Hello Something New

When Robert, Eric and I took the leap and purchased Peaberry’s Coffee & Tea in 2011, we started what soon became Highwire Coffee Roasters.

We initially struggled with what to call our company and consciously decided not to follow the old “...& Tea” naming tradition so popular in a previous generation. That convention made tea seem like an add on. We never liked the idea of tea being an afterthought, and we never approached it that way.

I've overseen our tea program from the beginning, and I'm proud of what we built.

I inherited a full line of teas, and immediately set about making changes to suit my tastes. Each of those changes upset someone who lost a favorite, but little by little I gained the trust of people like you through the teas we offered. Highwire Tea has been an evolution and learning process, and it has been satisfying to see our teas find fans. I’ve had a great time sourcing teas I love and sharing them with people who also enjoy them.

Eventually though, selling our tea under the umbrella of a coffee roaster meant that it didn’t have the chance to fully establish its own unique voice and audience. We have so many ideas and areas to explore. Our tea deserves its own name, its own identity, and dedicated staff.

Now it’s time to do something about it. We’ve been working on this plan for a long time and we’re ready to take the leap.

At the end of this month, Highwire Tea will come to an end.

 

In its place we’re building a new tea company from scratch. The same people who have been behind Highwire Tea are creating the new company, and will bring the same level of care and skill to the selection and service of the tea, except that tea will be their entire focus.

If you like what you’ve tasted from us before, I believe you’re going to love our new offerings. Your old favorite might be leaving, but trust that there is something amazing in this new line-up for you.

Thank you for believing in our tea and choosing to enjoy it. While I’ll look back fondly on Highwire Tea, I’m so excited to unveil what we’ve been working on for the last couple years. In a way it’s something I’ve been working on for the last 20-something years I’ve been a tea lover. I hope you’ll join me on this next phase of the journey.

 Please take note of these upcoming dates: 

  • For wholesale customers, the last date to order Highwire Tea is Sunday June 19th  
  • For retail customers, we will continue to sell the Highwire Tea we have through June 30th
  • July 1 will be the launch of our new tea company

 Stay tuned, as our exciting announcement will be coming soon!



Rich Avella

Highwire Tea

 

 

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