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In Remembrance of Donna & Em

We lost two lovely, vibrant members of the Highwire family to the Ghost Ship fire.

If you'd like to support the two memorial funds for Donna and Em, please click on the following links.

Thank you for all of your support and kind words. We're so thankful to be a part of such a caring, strong community.

Donna's Memorial Fund

Em's Memorial Fund

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New Single Origin Coming Soon!

We’re excited to feature this Catuai variety coffee produced by farmer Fidelina Pérez. Grown on a two acre family-owned farm, she’s part of the Catracha Project, which educates local farmers on how to improve their coffee production and create more business opportunities. Fidelina receives all profits from the sale of her exported coffee, providing the main source of income for her, her husband and four children. She plans on using a portion of her earnings to help her daughters attend college.

Our first roast date will be Monday, August 22. Make sure grab a bag while we have it available!

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Goodbye Highwire Tea, Hello Something New

When Robert, Eric and I took the leap and purchased Peaberry’s Coffee & Tea in 2011, we started what soon became Highwire Coffee Roasters.

We initially struggled with what to call our company and consciously decided not to follow the old “...& Tea” naming tradition so popular in a previous generation. That convention made tea seem like an add on. We never liked the idea of tea being an afterthought, and we never approached it that way.

I've overseen our tea program from the beginning, and I'm proud of what we built.

I inherited a full line of teas, and immediately set about making changes to suit my tastes. Each of those changes upset someone who lost a favorite, but little by little I gained the trust of people like you through the teas we offered. Highwire Tea has been an evolution and learning process, and it has been satisfying to see our teas find fans. I’ve had a great time sourcing teas I love and sharing them with people who also enjoy them.

Eventually though, selling our tea under the umbrella of a coffee roaster meant that it didn’t have the chance to fully establish its own unique voice and audience. We have so many ideas and areas to explore. Our tea deserves its own name, its own identity, and dedicated staff.

Now it’s time to do something about it. We’ve been working on this plan for a long time and we’re ready to take the leap.

At the end of this month, Highwire Tea will come to an end.


In its place we’re building a new tea company from scratch. The same people who have been behind Highwire Tea are creating the new company, and will bring the same level of care and skill to the selection and service of the tea, except that tea will be their entire focus.

If you like what you’ve tasted from us before, I believe you’re going to love our new offerings. Your old favorite might be leaving, but trust that there is something amazing in this new line-up for you.

Thank you for believing in our tea and choosing to enjoy it. While I’ll look back fondly on Highwire Tea, I’m so excited to unveil what we’ve been working on for the last couple years. In a way it’s something I’ve been working on for the last 20-something years I’ve been a tea lover. I hope you’ll join me on this next phase of the journey.

 Please take note of these upcoming dates: 

  • For wholesale customers, the last date to order Highwire Tea is Sunday June 19th  
  • For retail customers, we will continue to sell the Highwire Tea we have through June 30th
  • July 1 will be the launch of our new tea company

 Stay tuned, as our exciting announcement will be coming soon!

Rich Avella

Highwire Tea



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When You Buy from Highwire

Dear Highwire friends & family,

Lately, it has become necessary for Highwire to raise prices on our coffee beans. These price increases, greatly overdue, bring us in line with our peers in the coffee industry, and cause everyone a certain amount of pain. For you, the pain is obviously paying more for something you enjoy and deciding whether it’s still worth it to you. That’s understandable and something we take seriously. For us it’s about being worthy of your confidence and business. One of the things we cherish most, is the chance to continuously earn our customers’, employees’ and vendor partners’ trust through strong values and fair dealing. A price increase is always a test of this trust, as it can raise suspicion of our motives and whether our interests are still aligned with yours. So in light of all this, we thought you should know where your money goes, and a bit more about who you are giving it to.

When you buy from Highwire, you are:

  1. Contributing to a better standard of living for a team of 40+ amazingly friendly, caring and skilled coffee, tea, and service professionals. We’re as strong as we are because our people care. We care by paying well over minimum wages for every position within the company and offering subsidized health insurance to everyone who averages 30 hours or more per week (most of our employees are full time). We feel strongly that communities thrive when the folks who work in the community can afford to live and spend their money in the community. In the Bay Area we have to stretch our preferred definition of what constitutes living in the community, but our goal is the same.
  2. Contributing to the success of an inspired network of more than 20 small, local businesses that we buy from, who share similar values with regard to craft, quality, ingredients and their people. Small business people who give a damn, are also spending their money here and investing in their neighborhoods/communities. We buy from these kinds of businesses because we believe they too are part of a vision for better communities. Often, their products cost more but we feel they are worth it.
  3. Buying into the idea that businesses can exist for purposes larger than just profit. Obviously profit is what allows all of this to keep going, but many would be surprised (and maybe disappointed) to learn how little of each cup of coffee makes it into a tycoon’s money pool. Our larger purpose is taking care of people as described above as well as consistent philanthropic efforts in our neighborhoods. As owners of Highwire, we live modestly and are content with that, as long as we believe we deliver quality we believe in, genuine service we enjoy, and are part of making the lives of our people better than they would be if Highwire didn’t exist.

We’re proud to be part of and support our network of makers, creators, dreamers, and people who did not start up a tech company (though we certainly love those people too). We feel the Bay Area is better and stronger with these energies than it would be if goods and services were cheaper. So we charge what we have to charge. It’s not a decision we make lightly.  We hope you understand, can get behind our values, and will talk to us at if you wish to discuss any of this with us.


Robert, Rich & Eric, Founders of Highwire Coffee Roasters

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New Packaging!

It is finally here!  With a brand new bag and some new designs we are very excited to roll out our new packaging today!

Why did we change packaging?

First and foremost, freshness. We roast twice a week so we can deliver consistently fresh coffee to our stores and to our customers. The added protection in our new high barrier bag will help maintain that freshness longer.

What does the artwork on the bags mean?

Our blends have different images on the bags in the hope that you will find and recognize a coffee you love.  

We wanted to do the same thing for our single origin offerings to represent different world regions.

The square image indicates coffees from Indonesia/Pacific Isles.

The triangle image indicates coffees from Africa.

The circular image indicates coffees from Central and South America.

So, if you love to try coffees from all regions or if you really like coffee from one particular region, you will easily be able to find the coffee you like in our lineup.

How much coffee is in each package?

12 ounces. In an effort to maintain freshness, this slightly smaller package will help keep the coffee in your home tasting great until it is finished. Considering an 8oz cup, each bag has enough inside to make about 20-24 cups of coffee.

Our sincere hope is that your last cup tastes as great as the first. By making the quantity a bit more manageable and increasing the barrier of the bag we are trying to get closer to that goal.

Thanks so much!

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