Thank you, Thank you, Thank you to everyone who ordered our coffee, tea and other merchandise on highwirecoffee.com in 2014!
We dedicated 2014 as The Year of Free Shipping and shipped over 600 orders with no additional shipping charges.
We hope that this helped, in some small way, anyone who enjoys our coffees and teas at home here, in the Bay Area, and around the country.
As much as we would love to continue free shipping on all items, it just isn’t sustainable year after year. However, we are still offering free shipping on any and all items over $20. We sincerely appreciate your business and hope 2015 has wonderful things ahead!
Thanks so much,
--The Highwire Crew
Here it is... Our newest coffee to our lineup. JOYA GRANDE!
Maple sweetness surrounds this chocolate coated malty texture.
As the end of this year approaches, we want to say goodbye to 2013 with style. We have new retail bags to contain our precious coffee seeds and new serve ware to espress(o) ourselves.
Katie and I saying goodbye to the old packaging. So bittersweet.
Katie, bad ass barista and charming individual, and myself have finally finished HIGHWIRE'S new sixteen ounce coffee packaging and graphics. Now, all of our blends have an individual graphic identity along with a new single origin design. In our eyes, doing this work in house continues to capture the spirit of Oakland based business. Starting from scratch with a DIY approach to create a product that truly reflects who we are as a coffee company. Check out the website to peek at the new designs. PS... We are currently offering free shipping with all online orders!!! Or, come to the cafe to see for yourself.
Robert Myers, co-owner / co-founder of HIGHWIRE COFFEE ROASTERS, has also taken a huge step with upgrading our serve ware. We all agree that Heath Ceramics not only has an incredible look and feel, but better represents our coffee. Is there a better vessel in which to serve our hearty coffees? NOPE.
Lately, as we've been meeting lots of new people unfamiliar with our company, I've been asked how we arrived at our name. My initial reaction is awkwardness, as the process was not glamorous or sophisticated.
Rich, Eric and I brainstormed for a VERY long time, coming up with lists of names that I'm too embarrassed to try and recall. We had several rules, such as "no puns about coffee, no misspelled wordz, and nothing that plays up the drug abuse angle of coffee or tea consumption". There was also the challenge of how to address our equal love of both coffee AND tea, but ultimately felt that was a dead end for us.
Those of you who know Rich (and to a slightly lesser extent, myself), know that he is a fan of things vintage. We started riffing off electronics and amps but veered way too close to our rule about caffeinated names. Then one day I was listening to some AC/DC at home and came across the tune "Live Wire". This had a ring to it, but was also deep into rule-breaker territory.
I was thinking about conversations Rich, Eric and I were having about roast, and our individual preferences. We felt that the pendulum of preference had swung too widely from deep, dark roasts that favor body and presence over origin character and brightness to the light roasts that showcase origin character and acidity but lack "guts" or body. We had long sought coffee that married both body and origin character. In other words, coffee that was balanced. That's where "Highwire" comes in.
And balance is what we try to achieve with almost all of our coffees (don't worry French Roast drinkers, we got you covered).