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Doing it for Love

Recently i've been thinking a lot about the nature of retail service, and my own patterns and preferences as a customer. Somewhere along the way I realized that I really prefer to do business with people that I like. Sometimes my "liking" them is a projection of my own impression of the business, the owners or employees. Sometimes it is based on my experience of their friendliness or expertise. It is always based on a sense I have of whether I believe they are in business for the love of what they do or if I think they are just after my money.  The love is the value-add in my world. I like to connect with people based on shared love or passion. I respect doing what one loves to make a living, and have managed to do this for 21 years now. 
On the service side of the counter, it is the same. I love serving coffee and tea to folks who I believe appreciate it as much as I do. Also, people who know how much goes into a good roast, or blend, or cup and value it the way I do. When both sides of the counter meet at these junctures, we achieve what I consider the ideal in business. A person to person exchange based on mutual appreciation for the products and respect. We will work hard everyday to make sure we hold up our end of this bargain. I hope you enjoy the results. 

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Wow. Welcome to our web home.

Highwire Coffee has existed in our heads for a long time. Rich and I talked wistfully about having a coffee and tea company probably 15 years ago. Eric and I had endless conversations about how coffee should be. About the right way to do things, etc. So it is a little surreal to step back and realize its become real. Bringing an idea out of each of our heads and applying it to a space with its own history and culture has been hard work. I want to take this space to thank everyone who has contributed to making our shared dream come true. Thank you. We have had lots of help.  

Also, this website (and so many other things that make Highwire run) would not have happened if it weren't for Courtney Reynolds. She put in the time to get this going and built it from the ground up. She is the friendly voice who answers the phone when you call our roastery. She has helped bring order to the behind the scenes chaos that was Highwire. She does the bookkeeping, blends the teas, makes the bag labels, fills orders, sings to herself and handles surprise visits from regulatory agencies. She is also a trusted taster who can make a solid recommendation of a particular coffee or tea. Thank you Courtney for all the work you've done for us so far. 

Intentions are a bear. I hope we can use this space going forward to keep you up to date on Highwire happenings as well as anything else that seems interesting enough to share. But I'm not promising. 

-Robert

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