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HIGHWIRE COFFEE ROASTERS & RODALE INSTITUTE

HIGHWIRE COFFEE ROASTERS PARTNERS WITH PIONEERS OF ORGANIC MOVEMENT, RODALE INSTITUTE, TO RECOGNIZE CONSCIENTIOUS OBJECTOR BLEND

Emeryville, CA (May 16, 2019) - Highwire Coffee Roasters is partnering with Rodale Institute as they launch their collection of distinguished “Rodale Institute Approved” products that support healthy, regenerative organic farming practices. This “seal of approval” recognizes products that have been grown or produced in a way that supports healthy soil, healthy people, and a healthy planet.

We’re elated that our Conscientious Objector coffee blend has been selected.

Rodale Institute is the true birthplace of the organic movement in North America.  Its mission is to expand organic agriculture by supporting farmers in converting to organic farming, conducting research on organic farming, and educating consumers on the benefits of organic food.  The Institute is a non-profit organization and its work has traditionally been donor funded. By raising awareness through ‘Institute Approved’ partnerships, Rodale Institute will not only be directly in consumers kitchens, but consumers will be supporting research and farmer training programs through their purchases.

Conscientious Objector has always been our all-organic blend at Highwire.  We named it for those that follow their conscience, much like Institute Founder, J.I. Rodale. It delivers classic, sweet creaminess up-front and a cocoa finish. This is a juicy, satisfying cup with real bass.

Every bag of Conscientious Objector purchased supports Rodale Institute's mission.

Highwire believes a coffee business can be a force for good. That means doing things that align with our values—including working with farmers and importers that we have close, trusting relationships with, honoring craft, promoting sustainability, providing pleasure, innovating, and connecting with our community.

Part of that mission to do good is partnering with folks that value the same things we do, and we’re proud and honored to be a part of Rodale Institute’s community and future.

Learn more at RodaleInstitute.org or contact:

Noelle Fagerlund, Highwire Coffee Roasters, noelle@highwirecoffee.com 

Hannah Frail, Cinch PR, hannahf@cinchpr.com

 

 

 

 

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